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SCHNEIDER WISER HOME CONTROL   LEXUS HYBRID    
XM Expanded Media   Saatchi & Saatchi    
         
Schneider Electric developed a smart-home product called the Wiser Home Control System. Schneider sought to provide potential customers with an experiential preview of Wiser to demonstrate how this product can improve usability and security at home.   There are now three variants of Lexus with a hybrid fuel system. A few myths exist around hybrid technology and how difficult and expensive hybrids are to maintain. One thing is for sure; Hybrids are not perceived to be cool, so Lexus wanted to change that point of view.    
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