The Story: Deep-sea rigless well intervention is a very complex procedure and Schlumberger has developed 2 new methodologies that make this process far more efficient and cheaper than present systems. They required a sales tool to communicate all of these features to a wide range of technical and non-technical customers.

The Approach: We animated a 2-minute summary for non-technical audiences and then a large number of short movies with great technical detail for the engineering types. This was all delivered via a customized user interface. No matter the potential customer's interest, they could navigate directly to areas of their specific interest.

The Result: An interactive sales tool that wastes nobody's time with irrelevant content. Suitable for trade shows, face-to-face meetings and seminars.

The Thought: When it's crucial that your prospective clients understand what you're trying to tell them, consider that the conveyance of information via user-driven interactivity results in a significantly higher retention rate than non-interactive information.